The boutique studio for premium brand communication
Copywriting and consultancy services for luxury brands
Cosmetics, beauty & skincare
Language that elevates products beyond function, helping customers feel texture, ritual and transformation before they even open the bottle. Clear positioning, stronger desirability and a brand voice that builds long-term loyalty.
Fragrance
Narratives that build brand worlds. Emotional resonance, memorable identity and storytelling that transforms fragrance from product into atmosphere, memory and desire.
Fashion, jewellery & accessories
A distinct point of view expressed consistently across every touchpoint. Collections that feel cohesive, campaigns that carry meaning and brand language that strengthens perceived value and recognition.
The Services
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Strategic support for business owners seeking brand clarity, consistency, and creative direction. This service includes tone of voice audits, messaging frameworks, campaign positioning, brand narrative development, and content planning. Ideal for both new and established businesses seeking to define and elevate their brand identity.
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Comprehensive brand voice development across tone, messaging, and linguistic style. This service covers tone of voice guidelines, messaging pillars, audience language mapping, and brand vocabulary systems. Built to ensure consistency across all channels and teams, providing a clear, flexible foundation for internal and external communication.
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This service covers web copy, product descriptions, campaign messaging, collection notes, email sequences, and editorial features. Each piece is developed to reflect your brand’s tone of voice, support commercial objectives, and maintain stylistic coherence across platforms. Suitable for seasonal launches, rebrands, and ongoing content needs.
About Sophie
Sophie Jai Barnes is an editorialist, copywriter and branding consultant helping business owners define and elevate their brand presence.
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What is verbal identity in branding?
Understand the significance of verbal identity and how to use it effectively.
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In an age of digital noise, print is power
Here’s how niche fragrance houses are using print as brand leverage in 2026.
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Branding in the age of digital fatigue
Brands are adopting new strategies in the age of AI ‘slop’ and content overload.
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![A person draped with a rainbow-colored fabric, standing in front of a rainbow-shaped hot air balloon, under a blue sky.]()
Pinkwashing is dead
How brands can avoid pinkwashing and offer genuine support during Pride Month (and beyond).
Let’s work together
Interested to know more? Kindly fill in your details and I will be in touch shortly.