Stand out in a sea of sameness with copy that counts
Copywriting and consultancy services for beauty, fashion, fragrance & lifestyle brands.
The Services
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Strategic support for brands seeking clarity, consistency, and creative direction. This service includes tone of voice audits, messaging frameworks, campaign positioning, brand narrative development, and content planning. Ideal for new brands defining their identity or established ones evolving their communication.
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Comprehensive brand voice development across tone, messaging, and linguistic style. This service covers tone of voice guidelines, messaging pillars, audience language mapping, and brand vocabulary systems. Built to ensure consistency across all channels and teams, providing a clear, flexible foundation for internal and external communication.
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This service covers web copy, product descriptions, campaign messaging, collection notes, email sequences, and editorial features. Each piece is developed to reflect your brand’s tone of voice, support commercial objectives, and maintain stylistic coherence across platforms. Suitable for seasonal launches, rebrands, or ongoing content needs.
About Sophie
Sophie J. Barnes is a copywriter and brand strategist using the written word to tell unique brand stories. She helps brands define their identity and express their voice through strategic copywriting, brand language, and narrative-led consultancy and copywriting services.
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Pinkwashing is dead
How brands can avoid pinkwashing and offer genuine support during Pride Month (and beyond).
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What is brand voice and why does it matter?
Learn how a distinct brand voice sets you apart in today’s crowded marketplace.
Let’s work together
Interested in working together? Kindly fill in your details and I will be in touch shortly.